The digital platform PrestaShop has recognized the buying-selling and online auction website as a success story
GAM Online, our ecommerce platform, was launched 4 years ago with the debut of the first online machinery auction conducted by the company. The project, aimed at increasing sales of used machinery during specific times of the year, was combined with the development of the platform as an online web for selling used machinery and spare parts. In 2020, with our business model consolidated and to continue being a leading auctioneer, we decided to invest in PrestaShop to renew our ecommerce and keep growing. Today, GAM Online is a used machinery sales platform; online auctions of used equipment; spare parts ecommerce; machinery marketplace, where our clients and suppliers can also sell and auction their equipment, and a technical catalog of new machinery, including leading market brands, of which we are distributors: Hyster, Magni, Bravi, Oil&Steel, among others.
Digitalization Plan and PrestaShop
GAM continues to digitize and the change of the platform for GAM Online has been another key point for process improvement and the integration of the right tools. To achieve a better user experience and, in turn, process efficiency, we entrusted our partner Visualit – a Digital Marketing and Web Development agency – with the digital transformation of the machinery portal. To meet the needs and functionalities of this ecommerce, they did not hesitate to choose the PrestaShop tool, which also meets the requirements of the ecommerce project that involves:- Multi-store and multi-language configuration
- Enhanced user experiences on mobile and desktop, through UX & UI Design
- Custom design aligned with the corporate website’s brand image
- 100% SEO Friendly development
- CDN Cloudflare integration to provide additional security and faster website loading from anywhere in the world.
- Advanced analytics
- Integration of a custom cookie system
Thus, the Visualit agency along with the GAM Marketing Department not only developed and worked together to create a high-quality ecommerce for users, but also executed – and continues to implement – a comprehensive Digital Marketing plan oriented towards results.
The result: the success of the first GAM Auction of the year
The launch of the new website took place a few months before this first auction, setting the precedent for a new concept of work: faster, more intuitive, and efficient for the platform managers.
The first auction concluded on March 16, confirming not only the efficiency of the BO for the managers but also usability for the user. Thus, working together with the Distribution and Sales Department, responsible for managing and operating each auction, a specific plan was established to promote it and provide the best possible experience for the customer.
The result of teamwork, using the best tools, has been a very positive auction. Furthermore, web registrations increased by 30.59%, achieving high participation.
For all these reasons, PrestaShop has featured us on their blog as a success story of ecommerce. You can read the full news on their website here.
GAM Online
The GAM machinery platform is divided into four main areas: sales of used machinery, machinery auctions, spare parts sales, and sales of new machinery.
Throughout the year, we offer used equipment for sale: elevating machinery, handling and storage equipment, generators and other energy equipment, load handling machinery, and occasionally, heavy machinery or other machinery. These equipment can be purchased on GAM Online, in a simple and intuitive manner for the user.
Seasonally, The GAM Auction of used machinery is held. Each auction lasts approximately one month and offers users the convenience of following it from any device. To bid, only a deposit needs to be purchased through the ecommerce cart, and bids are made with a single click. A perfect opportunity to renew machinery fleets at much more affordable prices.
The spare parts sales, which operate year-round, allow you to purchase original spare parts from major market manufacturers as well as refurbished parts: from electrical materials to wheels and tires, through consumables or engines.
The platform completes its portfolio with the catalog of new machinery. It lists the entire range of brands that we distribute exclusively or officially. Electric and diesel scissors from Magni or truck-mounted platforms Oil&Steel, handling and industrial equipment with Hyster, Magni telescopic handlers, Valla electric mini-cranes, unipersonal lifting and picking equipment from Bravi, Tecnacar electric tow tractors, among others.
