- This agreement strengthens the company's position in the industrial services market, thereby expanding its ability to sell equipment, spare parts, and maintenance services.
- GAM has established the company Genera Industrial, which will handle the marketing of this line of forklift trucks and industrial equipment.
- Genera Industrial has over 60 customer service points, including independent dealers and branches, as well as a network of 450 technicians and 320 mobile workshops.
The Spanish multinational GAM (General de Maquinaria de Alquiler, BME: GALQ) has signed a strategic agreement with Hyster for the exclusive marketing, distribution, management, and maintenance of its products in Spain. The product portfolio includes a wide range of forklifts and indoor equipment, from manual pallet trucks to 52-ton container handlers.
The agreement with Hyster also provides a technological partner that will enhance GAM’s competitive position in the industrial sector, particularly in long-term services for ports, logistics areas, manufacturing, food, and more.
With over 15 years of experience providing industrial services, GAM is reinforcing its commitment to a constantly growing market. To lead and drive this business in Spain, GAM has established Genera Industrial, following the acquisition of a well-known Spanish forklift distribution company.
In addition to the extensive experience of the Genera team, GAM’s coverage and infrastructure will now support forklift fleets of all sizes across Spain.
Genera initially has a network of over 60 customer service points, including independent dealers and branches, and a network of 450 technicians and 320 mobile workshops specialized in forklifts and industrial equipment.
Joaquín Rengifo, General Director of Genera Industrial, states that “Hyster forklifts are the most effective and reliable on the market, designed for the complex industrial operations we encounter in Spain.”
“We have strengthened our position in Spain with the appointment of Genera Industrial as the exclusive distributor of our range of equipment,” adds Simon Munn, Vice President of Hyster Network Development in Europe.
In recent years, Hyster has focused its operations on developing solutions that enhance specific applications in sectors such as automotive, metallurgy, food and beverages, pulp and paper, manufacturing, and logistics. “Whatever the application a company needs—automated forklifts, diesel equipment for dusty areas, indoor equipment for high-level warehouses, electric warehouse forklifts—Hyster equipment adapts to any environment. And the more complex, the more versatility Hyster provides,” adds Rengifo. “Our goal is to combine efficiency, reliability, and the best operational cost for companies based in Spain, offering spare parts and excellent technical support throughout the equipment's lifetime.”
Since 2003, GAM has been providing machinery services with a fleet of over 20,000 machines and more than 1,000 employees across ten countries through a network of one hundred branches. The headquarters of Genera Industrial will be GAM’s Madrid branch, located in San Fernando de Henares.
