At GAM, we are taking a step further in our evolution process, aligned with the company’s new strategic focus on innovation, growth, and sustainability, making our brand even more recognizable and approachable. Yesterday, we presented our new claim, which defines our personality, making it even more recognizable: “GAM: Think Big”.
With this new message, we aim to convey a clear idea of our commitment to innovation, the diversity of services we offer—from machinery rental and sales or fleet maintenance to events, modular construction, last-mile solutions, training, and robotics—and our ambition, highlighting our ability to provide a distinctive and integrated value proposition for our clients, becoming an essential collaborative partner in their pursuit of excellence. The claim was presented yesterday simultaneously from the company headquarters in Asturias and its Madrid office, with connections from employees in the company’s offices in Spain, Portugal, Morocco, and Latin America.
The launch of “GAM: Think Big” includes a broad advertising campaign in various formats, across media outlets, billboards, bus shelters, and key logistics sites, such as reference industrial areas, airports, and AVE and commuter train stations, to further enhance the recognition of GAM’s capabilities and brand in strategic business locations.
According to Pedro Luis Fernández, president of GAM, “This new claim reflects a true image of our company, aligned with the evolution of our business model that looks towards the future through a phrase that captures GAM’s purpose.” Here we include an overview of different creative models for applying our new claim in various formats:
