- The Asturian company adds Benin, Burkina Faso, Côte d’Ivoire, Gambia, Guinea, Guinea-Bissau, Mali, Mauritania, Niger, Senegal and Togo to its network of markets.
- GAM will carry out the activity through local partners and plans to progressively expand its range of products and services in the region.
Granda, Siero (Asturias). 14 May 2026.- GAM, a company specialising in comprehensive industrial machinery, rental and services solutions, will expand its activity in West Africa after extending its exclusive distribution agreement with Hyster, an international manufacturer of forklift trucks and materials handling equipment, to 11 new countries.
The operation will allow GAM to add the markets of Benin, Burkina Faso, Côte d’Ivoire, Gambia, Guinea, Guinea-Bissau, Mali, Mauritania, Niger, Senegal and Togo to its network, relying on the structure the company already has in Morocco, where it has been operating for 18 years through its own subsidiary and has four branches.
From this base, the company strengthens its presence in a region with high development potential in sectors such as logistics, industry, ports and mining, where it also has a broad range of products and services adapted to the different needs of the market, moving from a presence focused on Morocco to regional coverage in West Africa.
In this first phase, GAM will focus its activity on equipment distribution, although it plans to progressively expand its range of products and services in West Africa. The development of this new business area forms part of the company’s commercial and international strategy. In this context, Luis Turiel, Sales Director at GAM, states: “With this move, we are transforming our presence in Africa, moving from a local position to a regional strategy. It is not only about growing in volume, but about bringing our service and support model to a market with enormous development potential”.
Hyster is one of the leading international manufacturers of forklift trucks and materials handling equipment, with solutions aimed at industrial, logistics, port and heavy-load environments. GAM was already working with the brand exclusively in Spain, Portugal and Morocco, markets to which it now adds these 11 West African countries.
The operation forms part of GAM’s international growth strategy, based on geographical expansion into high-potential markets, brand diversification and the development of new business lines. The company currently maintains agreements with 23 international manufacturers and operates in 10 business areas.
From a corporate perspective, Diego García Pastor, CEO of GAM, highlights that “This agreement represents another step forward in our internationalisation strategy. Taking on the distribution of Hyster in West Africa allows us to expand our value proposition in markets with enormous potential, supported by a leading brand and by the ability of our local partners to offer a distinctive service”.
With this operation, GAM will have a presence in 14 markets through its exclusive distribution agreement with Hyster: Spain, Portugal, Morocco and the 11 new West African countries. The company thus strengthens its international activity and consolidates Morocco as a base for developing new markets on the African continent.
